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You've put in the work. The moves are clean. The reactions are good. And yet something is off — a feeling that the performance is landing just short of where it should.

Most performers are told the answer is to tell a story. Add a premise. Make it personal. It helps a little. The gap remains.

Making Magic Matter identifies what that advice misses: the interior experience of your audience — what they believe before your effect begins, and what happens to that belief when the effect lands. That moment, the collapse of a felt certainty, is where magic actually lives.

This book shows you how to design for it, deliberately, every time.

The premiere book from photographer MJ Atlas brings you a selection of masculine portraits of the men featured on AtlasMen.com. Read more at Atlas Men ONE: Art of the Beefcake

$71.06 Hardcover

Limited Edition Major Arcana deck by Andy Morgan, an artist and performer who lives in New Haven, Connecticut